Alison Goldfrapp
Strange Day campaign
Alison Goldfrapp has launched her It’s A Strange Day campaign, which will see all profits from the sale of merchandise she designed for Goldfrapp’s 2020 sell-out Felt Mountain: The 20th Year Tour donated to the World Health Organization’s Covid-19 Solidarity Response Fund.
Limited edition items for sale include:
Limited edition items for sale include:
- a synthesized-felt tote bag with It’s A Strange Day… lyrics from Felt Mountain track Utopia, and
- a pack of postcards featuring Felt Mountain imagery by artists including Simon Periton, Anna Fox and Alison Goldfrapp in a hand stamped “no time to f**k” brown paper bag referencing the lyric from Felt Mountain track Paper Bag.
"So now is the time for us to join together, recognising people in all walks of life are suffering."
The 2020 Goldfrapp tour, in which the band were due to celebrate the anniversary of the band’s critically acclaimed first Mercury-prize nominated album, has been postponed until 2021 due to COVID-19.
Artist and songwriter Goldfrapp comments: “We had all been enjoying rehearsals for the tour so much, and it was heart-breaking to have to stop. We’re lucky though, because each date was rescheduled for next year so we have that to look forward to and work towards. But for many we know plans and dreams have been lost without an obvious way back. So now is the time for us to join together, recognising people in all walks of life are suffering. The World Health Organization has combined forces with UNICEF to help treat victims, support frontline workers, limit spread of the virus, and develop vaccines working all around the world. In our own way we hope to help a little bit with those key efforts”.
The campaign features a series of new images created during lockdown showing Alison at home with the merchandise and including exquisite wild spring flowers referencing the original Felt Mountain Alpine theme.
The COVID-19 Solidarity Response Fund carries out the following crucial work as part of the World Health Organization’s Strategic Preparedness and Response Plan:
- Putting in place activities to track and understand the spread of the virus
- Ensuring patients get the care they need
- Buying and shipping essential supplies such as masks, gloves and protective wear for frontline workers
- Producing evidence-based guidelines and advice, and make sure health workers and responders get the information and training to detect and treat affected patients
- Producing guidance for the general public and for particular groups on measures to take to prevent the spread and protect themselves and others
- Accelerating efforts to develop vaccines, tests and treatments
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